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Social Media for Scientific leadership & Reputation

This course covers how health care professionals can effectively use social media and how to expand their visibility and influence in healthcare through new media. Learn how to make the most of online communication channels.


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About this course

The emergence of social media has erased the physical boundaries for collaboration and innovation. Social media has emerged as a new channel for both seeking information, and for creating and exchanging user-generated content among peers. But as the amount of information being uploaded to social networks such as Facebook, WhatsApp or YouTube continues to grow, it is becoming increasingly difficult to discern reliable health information from misleading content. This course covers how health care professionals can use social media effectively and how to expand their visibility and influence in healthcare through new media.

Specific aims:

·      Learn how to make the most of online communication channels.

·      Sharpen ability to market yourself and your work.

·      Increase reputation and leadership in the scientific area.


Social Media for Scientific leadership & Reputation

  • Length: 6 weeks
  • Effort: 2 hours/week
  • Level: Intermediate
  • Languages: English


2 Modules  |  Intermediate

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Upon completion of this
course, you will:

Be assessed on an ongoing basis by the completion of the online multiple-choice question tests that follow each lesson.


Course modules

This course covers how health care professionals can effectively use social media and how to expand their visibility and influence in healthcare through new media. Learn how to make the most of online communication channels.


1st Module - Social Media for Physician and Practices
Executive Summary
1.1 Social Media is More Important Than You Think
1.2 Popular Platforms – Features and Goals
1.3 Review and Ratings Sites
1.4 Social Media Guidelines for Physicians
1.5 Developing Your Social Media Strategy
Social Media for Scientific Leadership & Reputation - Social Media for Physician and Practices – 1st Module – Test
2nd Module - How Opinion Leaders are Made by the Social Media
Executive Summary
2.1 What is Social Media Reputation Management?
2.2 Online Reputation Management Approach
2.3 How to Create, Manage And Monitoring Your Professional Brand
2.4 How to Protect Your Social Media Reputation
How Opinion Leaders are Made by The Social Media - How Opinion Leaders are Made by The Social Media– 2nd Module – Test

Continuum Digital Education

Social Media for Scientific leadership & Reputation

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